Selected work
Four times into a category before it existed.
Each of these was a product or a model that wasn't there before, in an industry that hadn't asked for it yet. They are in order, because the method compounds — every one of them borrowed something from the one before it.
1990s
Variable Universal Life
Product design · Retirement plans A VUL design returning greater than 100% cash value, built to satisfy GAAP accounting — which made VUL the default instrument for non-qualified retirement plans for more than a decade. Read the case → 2000sMira Outdoor Media
Founder · Out-of-home media A one-million-location eye-level billboard network wired to census-block-level targeting — the first time out-of-home could be bought like direct response. Entertainment, CPG and local services followed. Read the case → 2009–2010Wingman Media & Quillion
Digital marketing · Wongdoody Performance media, affiliate and lead-verification infrastructure run as the digital arm serving Wongdoody — the operating grammar that became Prove. Overview 2010–2019Prove
Founder & CEO · Performance marketing A performance practice built on first-party ad serving while the industry was still renting third-party cookies. Medtronic, Abbott, GE, Arctic Cat, Monoprice, Rosland Capital, Southern California Edison, MGM Mirage. Read the case → 2020–2021World Back to Work
Founder · Return-to-work health services Contact tracing, managed quarantine, testing and a 24/7 US call center, stood up in weeks. Intel, Jerry Bruckheimer Films, AEG Goldenvoice, Tootsie Roll, two college systems. Overview 2018–2026Wanderhome
Founder · Short-term rental investing Buy the right house, not the pretty one. A model over AirDNA and MLS data across 40 segments × ZIP code. The concept test doubled revenue on the same property. Overview 2023–nowDiagnostic.ly
Chairman & CTO · At-home diagnostics Healthcare organised around the patient's kitchen table rather than the building — and the treatment, the prescription and the confirmatory retest that a diagnosis is supposed to trigger. Read the case → 2026–nowVelocity AI Ventures
Co-founder · AI product studio An AI-first engineering studio: senior humans as leads and reviewers, AI producing the code, tests and documentation under direction. Both our own products and clients'. Overview 2018–nowTidy Haus
Founder · Digital life organizing A consumer service, and a proving ground: self-hosted ERP and CRM, Stripe and calendar automation, and paid-search testing down to the keyword. OverviewThe current one
Most of this started as somebody else's problem.
If you have one that doesn't fit the categories consultants usually sell against, that's typically a good sign it's worth a conversation.