Services
Three practices that only work together.
Most firms sell one of these. The reason the same person should hold all three is that a product nobody can find, a campaign pointed at the wrong buyer, and a dashboard nobody acts on are the same failure wearing different clothes — and the fix usually sits one function away from the symptom.
Tech Product Engineering & Development
We provide senior technical leadership and hands-on architecture for companies whose product has to carry real workloads and real compliance. That means technical due diligence, architecture and build-versus-buy decisions, modernisation of systems that have stopped being safe to change, and standing up or repairing the engineering organisation itself — typically as a fractional CTO over three to twelve months, or as a fixed-fee assessment in four to six weeks.
What you end up with
- A technical assessment a board or an acquirer will accept
- An architecture decision made once, correctly, with the reasoning written down
- An engineering organisation that ships predictably after we leave
- A working system in a real environment within weeks, not at the end
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Customer Acquisition & Retention Marketing
We build and fix the machine that acquires and keeps customers — starting from unit economics rather than channels. That means modelling what a customer is actually worth and therefore what you can pay for one, auditing the channels and the agency currently spending the money, rebuilding the funnel and the measurement underneath it, and installing the analytics that make the next decision obvious. Usually as a fractional Chief Growth Officer, or as a fixed-fee audit.
What you end up with
- A defensible answer to 'what can we afford to pay for a customer?'
- Measurement you can trust, owned by you rather than by a vendor
- A channel mix sequenced so the foundation exists before the expansion
- An honest read on whether your agency is earning its fee
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AI/ML, Analytics & Business Intelligence
We build models and reporting that make a specific decision someone acts on — underwriting and pricing models, scoring and forecasting, and AI deployed only where being wrong is recoverable. For regulated industries we keep clinical, financial and compliance logic deterministic and auditable, and use AI for the surrounding work. Engagements run as a fixed-fee AI readiness assessment, or as embedded build work over three to twelve months.
What you end up with
- A model whose output changes a decision, with its error bounds stated
- Reporting people actually open, because it answers a question they have
- An honest map of where AI helps you and where it will get you sued
- Infrastructure your team can operate without us
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Engagement shapes
How this is bought.
Three standard shapes, with fees stated openly on the engagements page. Most relationships start with the sprint.
Fractional CTO
Embedded technical leadership over three to twelve months, including hiring your permanent one.
Fractional CGO
Own the growth number — positioning, channels, the machine underneath and the team to run it.
Diagnostic Sprint
Four to six weeks, fixed fee. What's wrong, what it costs to fix, what it's worth, and a roadmap.
Start here
Tell me what you're working on.
The useful first conversation is usually thirty minutes and specific: what you're trying to move, what you've already tried, and what's in the way. If it isn't something we should do, I'll say so and point you at who should.